Priority Coast

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Release Year
Wheel Size
Number of Gears
1, 3, 7
26 lb
Frame Material

Summary of Reviews

We have read all expert and user reviews on the Priority Coast. In summary, this is what cyclists think.

16 reasons to buy

  • An aluminum frame and fork resist seaside corrosion.
  • The Gates Carbon Belt Drive is not subject to rust or the grind of sand particles.
  • This carbon belt drive does not require lubrication and won’t mark clothing.
  • Additionally, the carbon belt drive operates quietly and smoothly.
  • Sealed cartridge bearings protect many moving parts from sand and salt.
  • Spokes and some bolts are also made of stainless steel, in order to resist rust.
  • The 26lb weight of this aluminum lightweight puts bulky steel cruisers to shame.
  • A highly adjustable seat suits the Coast to riders 5’0” to 6’5”.
  • The Coast is available in both step-over and step-through styles.
  • It’s available as a single-speed and as a 3-speed, internally-geared model.
  • After years of riding by surfers and coastal residents, the Coast held up strong.
  • Coasts arrived with gears and brakes assembled and tuned.
  • Riders said that 3-speed models were well geared for moderate hills.
  • A lightweight alloy double-kickstand made the Coast easy to park and store.
  • An official online instruction video and tool kit made for easy assembly.
  • Pedals felt great on an expert reviewer’s bare feet.

5 reasons not to buy

  • Experts and owners reported rust on screws, axle bolts and seat clamps.
  • The Coast’s geometry places riders in an upright, rather than relaxed position.
  • One expert said quality components made for a higher price than other coasters.
  • Even with a 3-speed hub, the Coast isn’t built for long rides or steep ascents.
  • One rider did not care for the faux leather grips supplied.

Bottom line

Most so-called ‘beach cruisers’ are not actually designed to tolerate the demanding conditions of coastal use. Because of Priority’s close attention to rust-resistance, this bike is popular with those living the seaside or island life. An aluminum frame and rims keep the Coast light and less prone to rust. A carbon belt drive does away with rusty chains and the need for lubrication. One surfer said their bike was in good condition after three years of riding it to the beach, three times a week. A custom-built surfboard rack is available for the Coast, at extra cost. Buyers should note that the seat-clamp, as well as some screws and bolts, are subject to rust. Another deterrent was the Coast’s price, which is higher than that of many budget, big-box ‘beach’ bunkies. In reality, the Coast will last a lot longer, with less maintenance, than most of those rickety rigs.

Expert Reviews

0/100 based on 0 rated expert reviews
Men's Journal

Priority x Jetty Coast Beach Cruiser

We just got our hands on the Priority x Jetty Coast Beach Cruiser, and we think this bike checks every single box we can think of when it comes to performance, style, comfort, and price.

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If You Live Near the Beach, You Need This Bike

Bottom line: If you live near the beach, like to surf, and like to ride bikes, this is probably the nicest beach cruiser out there. The retail price might be a little steep, but you get high-quality components and reliability.

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The Ultimate, Low-Maintenance, Life-Proof Beach Cruiser Is Here

With its rust-proof parts, low-maintenance drivetrain, cruiser-style frame, flat-road gearing, and chill factor, the Priority Coast takes into account every element a beach town might throw its way.

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Popular Mechanics

Does a Rust-Proof Bike Really Exist?

…we parked two Coasts in a louvered Garage and left them there for nine months… Both bikes look great… Meanwhile, our Huffy was in the beginning throes of ossification, its chain and sprockets a rusty mess… The Coasts got regular use over 9 months and during that time required about 5 minutes of maintenance…This isn’t a disposable bike. It’s an investment…

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Men's Journal

The World’s Best Beach Cruiser?

…the fact is, no beach cruiser was actually built or designed to stand up to the beach and take its daily abuse, until now… We dumped it carelessly on the sand, rode pedal deep in seawater…left it out in the rain and hot sun, forgot to rinse it off… Not only does the thing still look brand new, it also still rides like the first day…

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User Ratings

100/100 based on 22 ratings
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Bike Comparison

Priority Coast in comparison to averages

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