Owners describes the appearance of the Bruiser as clean, simple, cool, stylish and bad-ass.
A lot of reviewers said that it rode nicely.
Riders over 6 ft said the Bruiser fit them well.
Some people found the wide, plush saddle comfortable.
Assembly was easy for many buyers.
Despite being noisy in two gears, reports say the 3-speed Bruiser shifts well.
Owners describe this as a solid and sturdy rig.
There are many reports of this bike being a comfortable ride.
Fat-tire enthusiasts loved the 3.0 tires on the plus-size version.
Buyers appreciated this cruiser’s affordability.

9 reasons not to buy

Wheels were sometimes wobbly and untrue on arrival.
This bike often arrived with scratches. Shipping damage was reported as not being under warranty, faults required return of the entire bike.
Inappropriate parts included an oversized seatpost and an undersized chain.
Purchasers lamented the lack of water bottle bosses.
Missing parts (when new), included handlebars and nuts.
Componentry failures on the box-fresh Bruiser included; a hub leaking grease, frayed brake cable, freewheel failure, punctured tubes, defective chainring, defective crank-bearing and a faulty kickstand.
Numerous people had trouble fastening the handlebars to the stem. For one owner, the stem cracked in two.
Many buyers were disappointed by the manufacturer’s customer service.
At 40 lbs, the Bruiser is a heavy beast.

Bottom line

The Firmstrong Bruiser is built to be simple and easy. This is especially true for the basic model; a singlespeed with a coaster brake. For buyers who understand that cut-rate prices mean a roll-of-the-dice on componentry-quality, shipping and customer service, then maybe this is a budget beach bike that will brighten your summer. The fat-tire version invites low-pressure cruising at another level of comfort.